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In 1961 Mr. Tsunemi crafted the first pair of Edwin denim jeans from his own denim. Utilising the letters D, E, N, I and M (reversing the M to create a W) he created the brand name 'Edwin'. By 1963 Edwin had produced the world's heaviest ringspun denim jean (16oz), featuring the famous rainbow coloured selvage, which is still used in production today. Edwin revolutionized the washing process and were the first company in the world to develop the 'old wash', 'stone washing' and created the 'new vintage' denim concept in the 1990's. Edwin is an authentic denim brand priding itself on innovation and craftsmanship, utilising exclusive fabrics and fabrication, unique technology, hand wash processes and continual progression in design and fit.