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OD was started by Sheriff-Deen Showobi and Oscar Phillips, when they realised that they never went anywhere without their sunglasses. 

Obsessed with the summer, the founders travel the markets, alleys and antique shops of Europe, finding the vintage gems that inspire their collection, and meeting the people who inspire their ethic. 

Every pair of OD frames start with scouring the streets of Europe to find the classic frames that form the basis of all Oscar Deen designs. Finding inspiration in warehouse store cupboards, dingy front rooms and side street markets.

But this isn't a copycat thing.

The pair spend weeks, sometimes months re-designing, modernising and putting their own touch on the frames they find. Turning a dusty old gem, into a modern classic.

The final frames are made from hand finished Mazzucchelli acetate. An Italian frame producer, who's been around since 1849. 

The tinted lenses are made from lightweight CR-39 plastic and coated for proper UV protection.