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DAWNxDARE was started in Copenhagen in February 2016.
The collection is created for modern women, where quality and a strong identity is the focus.
”It is all about lifestyle. The choosy customer, who ask for something extra, has to touch and feel that exclusivity and a strong personal look is at pride of place. We aim to hit a modern timelessness, where the styles can be used for many seasons”, says designer Charlotte Vadum, who has a long history in the Danish Fashion business as does her partner, Vibeke Bernhoft in production /buying.
The idea behind the brand is to create a collection with all the need-to-have pieces, from ”DAWN”, where you dress up in the most lovable knitwear with comfort and softness until late at night, where the party begins and you can "DARE" to be a little more edgy.
DAWNxDARE is a collection that emphasizes and supports the personal identity of each individual woman.
”Our brand has primarily put focus at silk, knits and leather. Natural materials where the quality is quite outstanding,” says Vibeke Bernhoft.
DAWNxDARE is a simple luxury concept, where you can experience timeless styles combined with the newest fashion with added edge.