Free shipping on UK orders over £100. No import fees on international shipping.


APOF is an exclusive Danish women’s wear brand established in 2018 by sisters Frederikke and Kathrine Hviid. The brand is known for their sophisticated and timeless design with a humorous richness and a poetic wholeness. The visuals vary from floral prints and ruffles to floating abstracts and geometric graphics. Each style is designed with heart and passion and intends to empower women to buy responsibly and enhance the beauty of their character.