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Pelegrims is a newly launched “low intervention, single vineyard” skincare brand using grape residue from their partner vineyard (Westwell Wines near Lenham) as the star ingredient. They focus on sustainable provenance and celebrate the amazing growth of English wine across Kent.

Pelegrims is the brainchild of natural formulator, Alex Verier (previously Director at Haeckels), backed by former tech executive (and Sommelier trained) Jérôme Moisan. The founders are also be supported by Gaelle Scoul (previously Le Labo) in marketing and communications.

Their partner vineyard: Westwell Wines

Westwell is located just beneath the Pilgrims Way on the North Downs in Kent; a route used for centuries by Pilgrims travelling to Canterbury. The estate boasts an ideal mix of climate, aspect and soil and grows four different varieties - Pinot Meunier, Pinot Noir, Chardonnay and Ortega. All the wines are made on-site from estate grown fruit. 

The Westwell philosophy is simple: plant well, respect the soil and make great, honest wines from brilliant fruit. The team loves to experiment - from skin contact to dessert wines, wild ferments, amphora, pet nats and more - continuing to minimise intervention at every step.

Westwell think not just in terms of the next few vintages but the next generations. In the vineyard, the goal is to grow the best grapes possible while protecting and strengthening the soil, combining organic, sustainable and conventional practices, minimising intervention, conserving the vineyard and surrounding environment and promoting biodiversity.