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John, the founder of Pala, has built an eyewear brand determined to keep their impact on the planet low. Pala delivers lasting change, empowerment and opportunity through funding eyecare projects across Africa whilst creating sustainable sunglasses to help you get the best out of the natural world that we call home.

Pala was founded as a purpose-driven brand. Joining the dots and through their charity donations, helping others to see. Designed for those who acknowledge the need for a better future, appreciate the world we live in and embrace the adventure of exploring it.